Google's SERP layout isn't standardized and will change according to what you're looking for. Google can use the context of your search to determine which features may be most useful for you. Learn more about these features by reading on. Here are some of the most important. Don't worry if you don't know which one to use. There are good chances you will get an idea from this article.
Structured data
The structured data element is used only by certain sites. You can use structured data if you own a website to make your content more accessible and appealing to your visitors. Structured data can be used to optimize your content and provide features such as larger headlines or more images. It is possible to add the date modified and published next to your search result. You can even mark up video content as article schema to get it to show up in carousels.
Knowledge panels
Google has made knowledge panels prominent in its SERP. They occupy a lot of space on the results page. Using knowledge panels on your SERP can significantly improve your brand visibility and organic traffic. Here are some advantages of knowledge panels. These panels can be found at the top of desktop searches, as well as in other results on smartphones. Listed below are some of the most common ways to use them. These are the three best tips to maximize knowledge panels.
Carousel
Google recently added video gaming to the list, which shows how the Carousel has evolved in search results. Previously, the carousel featured a featured image and a short page description. It's now possible to view results even without clicking through. Users can view images and explore different options. Google has added The Witcher to their list of verticals.
Local packs
The number of reviews your site has is one of many factors that will affect whether your listing will appear within the local pack. A Google local search result with the highest number of reviews has an average of 7.62 reviews. This compares to the average average for the second three-pack which has only 1.61 reviews. Small businesses are more likely to have customer reviews, which is a great thing, but it's not known how much they can impact your SERP rankings. Reviews can provide clues to consumers about your business' value and cost.
Knowledge cards
Knowledge cards in Google search result listings display additional information alongside the result for a query. Depending on what type of search you are doing, the knowledge cards can contain images or other knowledge items. The knowledge bar appears in search results. It loads only when the user requires it. This new feature is very popular with businesses. The following are some of the benefits of knowledge cards for search results:
YouTube integration
Google is making YouTube integration more important. The YouTube link appears under the search results. If you click on it, the YouTube video will start playing. You can choose from "Watch Video" and "Play All" options to view the video directly without leaving the search results.
FAQ
What is Onpage SEO?
On-page search engine optimization is what you do on your website to make it rank higher in search engines. On-page optimization includes site architecture, page titles and meta tags. Image alt text is also included. Off-page SEO refers to activities outside your website that will improve its ranking. These activities include backlinks and social media shares.
Is It Worth Paying For Backlink Services?
Backlink services are paid advertising tools that allow companies to buy links to their website. These links are created by websites who want to direct visitors to their website. They can be purchased using either cash or a credit card.
Google Adwords - Can I Increase Sales?
Google AdWords is a popular tool for advertisers looking to promote their products or services on the internet. Users click on sponsored ads and visit the associated websites. This helps generate sales leads for businesses.
Statistics
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- 64% of marketers actively create SEO campaigns because they help hit multiple key performance indicators (KPIs), including increasing traffic, helping your site rank for relevant keywords, improving your conversion rate, and much more. (semrush.com)
External Links
How To
How can I determine if my SEO is doing well?
There are many indicators that will help you determine if you're doing great in SEO.
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Your bounce rate should be less than 30% - users leave your page without clicking on anything else. If your bounce rate is high, it means that your audience is not trusting your brand and/or isn't interested what you have to offer.
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People visit multiple pages on your site - this shows that visitors are engaging with your site and finding something useful.
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Your conversion rate is increasing - your target audience is more aware of your product/service and wants to purchase it.
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Your average time on site is increasing - people spend longer viewing your content.
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Searches are attracting more people - this is a sign that your SEO is doing a great job.
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You are receiving more shares on social networks - this means your content is being shared and reaching other audiences than your followers.
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You get more comments on forums, which shows that people are responding positively to your work.
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Your website will get more engagement - you'll see more likes. Tweets. Shares. Likes.
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Your rank in SERPs has been increasing, which is a sign of your hard work paying off.
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You are receiving more leads through your website. This indicates that people found your website by accident and are now contacting it.
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Your sales are growing - this shows that people who came to your website searching for your products and services are buying them.
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Your blog post is more popular and gets more comments, which shows that people find the content valuable.
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You get more subscribers to your email list - this shows that people trust you enough to subscribe to receive updates about your business.
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Sales are on the rise - This means people love your products enough to be willing to spend more.
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Your social media followers are higher, which indicates that your fans are more likely to share your content or engage with you.
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You are receiving more PR mentions, which means journalists are talking about you online. This helps spread awareness about your company and boosts your reputation.
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You are being recommended more often, which means that other companies recommend your brand.
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Your customers will keep coming back to your site, which shows that they are satisfied with your work.
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Your competitors are losing ground. They didn't invest as heavily in their SEO campaigns. This makes them appear bad.
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Your brand image is changing. This indicates that your brand popularity is growing among a new customer base.